Advert of ice skaters for Ellimans "embrocation".
The Elliman family came to Slough in 1845, and James Elliman Senior set up a drapery business while he developed his soon-to-be-famous embrocation, which he had been experimenting on for years before deciding to market it. The embrocation was first sold in 1847, as a rub for animals. By 1850 it was being sold for use by humans, as an aid for aching muscles and joints.
From the original edition of The Illustrated London News.