The designer Georges Doeuillet was born in France around 1875. In 1900 he founded a couture house in Paris, d designing highly elaborate detailed dresses and was very successful throughout the first two decades of the 20th century.
Pochoir fashion print from “Gazette du Bon Ton”, published by Lucien Vogel and his artists all of whom were trained at the Ecole des Beaux Arts.
The pochoir technique was originally employed for colouring woodblock prints in the C15th. It involved applying layers of colour gouache paint (with as many as thirty stages) to create the one design. Styles were influenced by art movements such as Cubism, Fauvism and the Russian Ballet.