1921 09 – Art Goût Beauté: Feuillets de L’Elegance Feminine [Art – Good Taste & Beauty – Pages of Feminine Elegance]

September 1921 issue of one of the rarest Art Deco fashion magazines published in Paris.

With 10 pochoir illustrations, including one double page and numerous adverts.

The magazine Art Goût Beauté was launched in early 1920 under the title Les Succès d’Art Goût Bon Ton. It then changed its name to Art Goût Beauté  in November 1921, taking the initials of the publisher, the house of fabrics “Successors of Albert Godde Bedin“. Each issue contained superb pochoir illustrations of the designs of the great fashion houses including: Bernard, Callot sisters, Doeuillet, Doucet, Drecoll, Jenny, Martial and Armand, Philippe and Gaston, Poiret, Premet, Worth as well as fabric samples

In the 1932 the last issue of the magazine appeared caused by the Great Depression and the high cost of producing the pochoir illustrations.

References: Robinson, ill. 26, 28, 69, 94, 98, 106, 108, 110, 111, 112,

Collections:
National Gallery of Australia: NGA 76.1055.71
National Gallery of Victoria: [a href=”https://www.ngv.vic.gov.au/fashion-archive/art-gout-beaute/” style=”font-family: “Times New Roman”, Times, serif;”]https://www.ngv.vic.gov.au/fashion-archive/art-gout-beaute/