Auvergne

&quotA great many travel posters were directed at women because, with their new found economic clout, they were now often the ones to make the decisions about where to travel for recreational purposes. The advent of railroading had a profound effect on the French public’s summer plans. Paris became almost deserted as everybody took a train to the coast&#8230The stay-at-home image which men had about their wives and daughters was rapidly fading away. Women were determined to see the world, and posterists did their best to make it appear agreeable, fun, and rewarding&quot (Gold p.93)