C1896

Cacao Lacte.

Artist:

Jules Cheret - French Artist (1836 - 1932)

Lefeve who was a pupil of Cheret when he worked at the Chaix printing shop creates a design worthy of his master for chocolate milk. Obviously the concept of sharing hasn’t made its way into this hot chocolate loving lad’s … Read Full Description

$A 450

S/N: MDA-011–199280
(C118)
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Details

Full Title:

Cacao Lacte.

Date:

C1896

Artist:

Jules Cheret - French Artist (1836 - 1932)

Condition:

In good condition.

Technique:

Original colour lithograph.

Image Size: 

230mm 
x 320mm
AUTHENTICITY
Cacao Lacte. - Antique Print from 1896

Genuine antique
dated:

1896

Description:

Lefeve who was a pupil of Cheret when he worked at the Chaix printing shop creates a design worthy of his master for chocolate milk.

Obviously the concept of sharing hasn’t made its way into this hot chocolate loving lad’s lexicon as of yet. But can you really blame him. We’re not talking about any old cocoa here. That’s a bowl of Cacao Lacte he’s keeping from the begging pup at tongue’s length, “the most superior of all known chocolates and cocoas,” no doubt made that way from the kiss of milk hinted at in the beverage’s name. While only producing posters since 1893, Maindron wrote in his 1896 book that Lefevre, who received his training from Cheret, was mapping out an active career in which he was showing not only much promise, but an individual style whose work to date (including this image) could only be judged as “outstanding” (pp. 82-83)” 

Reference: Rennert, PAI-XXXVII, 367

Biography:

Jules Cheret (1836-1932) 

French painter and
lithographer who became known as a master of Belle Époque poster art and
is recognised as the ‘father of the modern poster.’

Born in
Paris to a poor but creative family of artisans. At the of age thirteen,
he began a three-year apprenticeship with a lithographer and then his
interest in painting led him to take an art course at the Ecole Nationale de Dessin.
From 1859 to 1866, he trained in lithography in London and on returning
to France, created vivid poster ads for the cabarets, music halls, and
theatres such as the Eldorado, the Olympia, the Folies Bergere, Theatre de l’Opera, the Alcazar d’Ete and the Moulin Rouge

In 1895, Cheret created the series Maitres de l’Affiche,
a collection of reduced posters of ninety-seven Parisian artists. This
series was pivotal in the reassessment of posters being seen as merely
advertising works but viewed for the first time as works of art. His
success inspired an industry that saw the emergence of a new generation
of poster designers and painters such as Charles Gesmar and Henri de
Toulouse-Lautrec. 

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