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C1897
(October)
Fete de Charite au benefice de la Societe de Secours aux Families de Marins naufrages.
Artist:
Jules Chéret - French Artist (1836 - 1932)
In this poster Chéret, “The Father of the Poster” produced a very sombre image. He revolutionised the field of advertising by his contributions in design and printing techniques. He designed over 1000 posters. The true Poster Master. ‘Les Maîtres de … Read Full Description
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Full Title:
Fete de Charite au benefice de la Societe de Secours aux Families de Marins naufrages.
Date:
C1897
(October)
Artist:
Jules Chéret - French Artist (1836 - 1932)
Engraver:
Imprimerie Chaix
Condition:
In good condition.
Technique:
Original colour lithograph.
Image Size:
230mm
x 335mm
AUTHENTICITY
Genuine antique
dated:
October
Description:
In this poster Chéret, “The Father of the Poster” produced a very sombre image. He revolutionised the field of advertising by his contributions in design and printing techniques. He designed over 1000 posters. The true Poster Master.
‘Les Maîtres de l’Affiche’ (The Masters of the Poster) published in 1895 – 1900, is one of the most prestigious and influential art publications in history. It features the most outstanding advertising posters of the 19th century.
During the 19th century the poster celebrated its ‘golden era.’ Under the hands of Chéret, Toulouse Lautrec, Mucha and Steinlen, the poster attained new-found status as an innovative art form, allowing mass distribution of an artist’s distinctive imagery. By the 1890’s the streets of every great metropolis were enlivened by larger, colourful posters. The poster had not only caught the eye of the general public, but its best examples were already being regarded as works of art there were to be exhibited, reviewed in journals and collected. In 1895, the Imprimerie Chaix firm published reduced chromolithographic versions of over 200 top posters by more than 90 great artists. This Chaix publication ‘Les Maîtres de l’Affiche,’ was issued as separate numbered lithographs, every month for 60 months from 1895 to 1900. Of the 97 artists represented most were prominent painters of the day.
In this original complete collection each lithograph features an embossed seal marking its authenticity.
Biography:
Jules Cheret (1836-1932)
French painter and lithographer who became known as a master of Belle Époque poster art and is recognised as the ‘father of the modern poster.’
Born in Paris to a poor but creative family of artisans. At the of age thirteen, he began a three-year apprenticeship with a lithographer and then his interest in painting led him to take an art course at the Ecole Nationale de Dessin. From 1859 to 1866, he trained in lithography in London and on returning to France, created vivid poster ads for the cabarets, music halls, and theatres such as the Eldorado, the Olympia, the Folies Bergere, Theatre de l’Opera, the Alcazar d’Ete and the Moulin Rouge.
In 1895, Cheret created the series Maitres de l’Affiche, a collection of reduced posters of ninety-seven Parisian artists. This series was pivotal in the reassessment of posters being seen as merely advertising works but viewed for the first time as works of art. His success inspired an industry that saw the emergence of a new generation of poster designers and painters such as Charles Gesmar and Henri de Toulouse-Lautrec.
