Kunst-Anstalt fuer Moderne Plakate.

&quotIn 1896, the first year of the Jugendstil, or German Art Nouveau style, Otto Fischer produced this striking poster of a man and a woman engrossed in looking at a large print. No setting is indicated, aside from the woman’s chair, and the focus is entirely on the print which is turned slightly toward the viewer to reveal the image of two girls in a landscape framed by a tree branch&#8230The poster is an advertisement for a printing house, Wilhelm Hoffmann’s Studio for Modern Posters in Dresden. It may have been for that reason that the artist dispensed with the gallery setting so frequent in French posters of people looking at prints, with which he was obviously familiar. The contrast in style between the poster itself and the subordinate image is noteworthy. The former relies on bold colours and flat planes, the latter on more intricate detail Clearly, artists with many diverse styles were encouraged to bring their works to Hoffmann for printing&quot(Wolfe, 37)