La Chaine Simpson (Framed)

His ‘insider’ knowledge of the cycling field shows up abundantly in this poster for the French agent of the Simpson bicycle chain company. In the foreground is the champion cyclist Constant Huret. In the background are Tristan Bernard, the sports impresario who was a close friend of Lautrec, with Louis Bougle, the French agent who adopted the name ‘Spoke.’ A touch of levity is added by what appears to be a ‘bicycle-built-for-ten’ in the upper-left corner, in fact it’s two five-seaters, known at the time as ‘quints.’&quot(Rennert, PAI-XXII, 35)