Liebig’s Fleisch-Extract. Australien. Die blauen Berge in Neusudwales. Die Bai von Sydney. Australier in Jagdausrustung

Set of six Oxo Bouillon advertising cards issued by Liebig’s Extract of Meat Company.

The cards have captions describing the pictures and on their verso include more information about Australia as well as advertising information such as a broth recipe using Oxo Bouillon. Liebig Extract of Meat Company founded by Baron Justus von Liebig a German organic chemist who developed a concentrated beef extract as a cheap alternative to meat. As Lemco, later Fray Bentos, it established a factory in 1866 in Uruguay. In Argentina its factory was known as Colon. The Australian Meat Co. on the junction of the Orara and Clarence rivers, N.S.W. was producing Liebig meat extract by 1871. The meat extract was a molasses like black spread in an opaque white bottle containing reduced meat stock and salt. It immediately enjoyed immense popularity. In 1873 Liebig produced tinned corned beef. In 1899 a cheaper version of the Liebig extract was introduced under the name of Oxo. The Oxo Bouillon cube was produced sometime after. The company’s products have had a major impact on cooking. Liebig produced many illustrated advertising products such as games, calendars, posters, toys, cards (table, menu, advertising). The card sets were for one type of product consisting of six cards containing stories, historical and geographical facts. Famous artists designed them using lithography then chromolithography and later offset printing.

Collections:
National Library Australia: Bib ID 4300222