C1897

Paris Courses.

Artist:

Jules Cheret (1836 - 1932)

“The girl in a frilly print rides sidesaddle on a horse in this poster for a racing event at the famous Hippodrome. An interesting side note to this is Sagot’s remark that this poster was never posted on the hoardings … Read Full Description

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S/N: MDA-061–199359
(C117)
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Details

Full Title:

Paris Courses.

Date:

C1897

Artist:

Jules Cheret (1836 - 1932)

Condition:

In good condition.

Technique:

Lithograph printed in colour.

Image Size: 

230mm 
x 325mm
AUTHENTICITY
Paris Courses. - Antique Print from 1897

Genuine antique
dated:

1897

Description:

“The girl in a frilly print rides sidesaddle on a horse in this poster for a racing event at the famous Hippodrome. An interesting side note to this is Sagot’s remark that this poster was never posted on the hoardings as these particular races were cancelled. The green background is very unusual for Cheret “

Reference: Rennert, PAI-XXVII, 344

 

This poster is from the series, Les Maitres de l’Affiche (The Masters of the Poster ) took five years to produce from 1895 to1900.

It is one of the most prestigious and influential art publications in history. This series features the most outstanding posters of the late 19th century when the medium  was only used for commercial advertising.  During the 19th century the poster celebrated its golden era under the hands of famous artist such as, Cheret, Toulouse Lautrec, Mucha and Steinlen. They elevated the poster from a commercial medium to innovative art form. By  the 1890s, the streets of every great metropolis were enlivened  by large, colourful posters. The poster had not only caught the eye of the public, but it’s best examples were already being regarded as works of art, to be exhibited, reviewed in journals and collected. 

In  1895, the Imprimerie Chaix firm published reduced chromolithographic versions of over 200 the best posters of the period by more than 90 great artists. This Chaix publication Les Maitres de l’Affiche, was issued as separate numbered lithographs, every month for 60 months from 1895 to 1900.

Of the 97 artists represented all were prominent artists of the day.

The lithograph was issued with an embossed seal at the lower right further signifying its authenticity.

 

Biography:

Jules Cheret (1836-1932) 

French painter and lithographer who became known as a master of Belle Époque poster art and is recognised as the ‘father of the modern poster.’

Born in Paris to a poor but creative family of artisans. At the of age thirteen, he began a three-year apprenticeship with a lithographer and then his interest in painting led him to take an art course at the Ecole Nationale de Dessin. From 1859 to 1866, he trained in lithography in London and on returning to France, created vivid poster ads for the cabarets, music halls, and theatres such as the Eldorado, the Olympia, the Folies BergereTheatre de l’Opera, the Alcazar d’Ete and the Moulin Rouge

In 1895, Cheret created the series Maitres de l’Affiche, a collection of reduced posters of ninety-seven Parisian artists. This series was pivotal in the reassessment of posters being seen as merely advertising works but viewed for the first time as works of art. His success inspired an industry that saw the emergence of a new generation of poster designers and painters such as Charles Gesmar and Henri de Toulouse-Lautrec.

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