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C1897
Theatre de L’Opera.
Artist:
Jules Cheret (1836 - 1932)
“Cheret’s earliest known poster, dated 1858, is for the theatre, and from there he went on to prepare some 500 posters for various theatres, cabarets, music-halls, individual performers and shows of every description. The Folies-Bergere was one of his frequent … Read Full Description
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Details
Full Title:
Theatre de L’Opera.
Date:
C1897
Artist:
Jules Cheret (1836 - 1932)
Engraver:
Imprimerie Chaix
Condition:
In good condition.
Technique:
Lithograph printed in colour.
Image Size:
230mm
x 315mm
AUTHENTICITY
Genuine antique
dated:
1897
Description:
“Cheret’s earliest known poster, dated 1858, is for the theatre, and from there he went on to prepare some 500 posters for various theatres, cabarets, music-halls, individual performers and shows of every description. The Folies-Bergere was one of his frequent clients for three decades (60 posters) and so were the Alcazar, the Ambassadeurs, the Moulin Rouge, the Hippodrome and the Musee Grevin. Some of his happiest and most popular designs are in this category. He could exercise his uncanny ability to capture the dynamics of the stage in the movement of dancers, mimes and acrobats”
Reference: Rennert, PAI-VII
This poster is from the series,Les Maitres de l’Affiche (The Masters of the Poster ) took five years to produce from 1895 to1900.
It
is one of the most prestigious and influential art publications in
history. This series features the most outstanding posters of the late
19th century when the medium was only used for commercial advertising.
During the 19th century the poster celebrated its golden era under the
hands of famous artist such as, Cheret, Toulouse Lautrec, Mucha and
Steinlen. They elevated the poster from a commercial medium to
innovative art form. By the 1890s, the streets of every great
metropolis were enlivened by large, colourful posters. The poster had
not only caught the eye of the public, but it’s best examples were
already being regarded as works of art, to be exhibited, reviewed in
journals and collected.
In
1895, the Imprimerie Chaix firm published reduced chromolithographic
versions of over 200 the best posters of the period by more than 90
great artists. This Chaix publication Les Maitres de l’Affiche, was issued as separate numbered lithographs, every month for 60 months from 1895 to 1900.
Of the 97 artists represented all were prominent artists of the day.
The lithograph was issued with an embossed seal at the lower right further signifying its authenticity.
Biography:
Jules Cheret (1836-1932)
French painter and lithographer who became known as a master of Belle Époque poster art and is recognised as the ‘father of the modern poster.’
Born in Paris to a poor but creative family of artisans. At the of age thirteen, he began a three-year apprenticeship with a lithographer and then his interest in painting led him to take an art course at the Ecole Nationale de Dessin. From 1859 to 1866, he trained in lithography in London and on returning to France, created vivid poster ads for the cabarets, music halls, and theatres such as the Eldorado, the Olympia, the Folies Bergere, Theatre de l’Opera, the Alcazar d’Ete and the Moulin Rouge.
In 1895, Cheret created the series Maitres de l’Affiche, a collection of reduced posters of ninety-seven Parisian artists. This series was pivotal in the reassessment of posters being seen as merely advertising works but viewed for the first time as works of art. His success inspired an industry that saw the emergence of a new generation of poster designers and painters such as Charles Gesmar and Henri de Toulouse-Lautrec.
