C1900

To-Day

Artist:

Dudley Hardy (1866 - 1922)

Dudley Hardy put on the walls of London for the magazine To-day, a yellow girl with sober contours, even a little angular, the effect achieved and on the white paper the figure standing out radiantly, to the detriment of chromos … Read Full Description

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S/N: MDA-216–216019
(C118)
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Details

Full Title:

To-Day

Date:

C1900

Artist:

Dudley Hardy (1866 - 1922)

Engraver:

Imprimerie Chaix 

Condition:

In good condition

Technique:

Lithograph printed in colour.

Image Size: 

195mm 
x 355mm
AUTHENTICITY
To-Day - Antique Print from 1900

Genuine antique
dated:

1900

Description:

Dudley Hardy put on the walls of London for the magazine To-day, a yellow girl with sober contours, even a little angular, the effect achieved and on the white paper the figure standing out radiantly, to the detriment of chromos overloaded with colours in half tones. The yellow girl like the Gaiety Girl (see PL.4) which preceded her, was directly inspired by Cheret: She was too light-hearted, too irresponsible to be a girl of this grey skied rainy country. But she adapted very well, with rawer colours and less subtle outline than used by the French artists. Hardy soon became the fashionable poster maker.

Reference: Weill p.67, 68

This
poster is from the series, Les
Maitres de l’Affiche
 (The
Masters of the Poster ) took five years to produce from 1895 to 1900.

It
is one of the most prestigious and influential art publications in
history. This series features the most outstanding posters of the
late 19th century when the medium  was only used for commercial
advertising.  During the 19th century the poster celebrated its
golden era under the hands of famous artist such as, Cheret, Toulouse
Lautrec, Mucha and Steinlen. They elevated the poster from a
commercial medium to innovative art form. By  the 1890s, the
streets of every great metropolis were enlivened  by large,
colourful posters. The poster had not only caught the eye of the
public, but it’s best examples were already being regarded as works
of art, to be exhibited, reviewed in journals and collected.

In
1895, the Imprimerie Chaix firm published reduced chromolithographic
versions of over 200 the best posters of the period by more than 90
great artists. This Chaix publication Les
Maitres de l’Affiche
,
was issued as separate numbered lithographs, every month for 60
months from 1895 to 1900.

Of
the 97 artists represented all were prominent artists of the day.

The
lithograph was issued with an embossed seal at the lower right
further signifying its authenticity.

Artist:

Dudley Hardy (1866-1922)

Hardy was an English painter and illustrator.  He was the eldest son of the marine painter Thomas Bush Hardy, under whose influence and tutelage he first learned to draw and paint. In 1882 he attended the Düsseldorf Academy where he remained for three years. After a further two years study in Paris and at Antwerp Academy he returned to England to live and work in London.

In 1885 Hardy exhibited at the Royal Academy, the Paris Salon, and the Royal Society of British Artists Gallery in 1893. Soon after his subjects became the Middle East and Brittany; painting scenes of desert life and Breton peasantry. Although not visiting the Sudan he became a War Artist for the 1890s Sudanese War, providing illustrations for London periodicals. His interest in illustration led to the production of French graphic influenced poster imagery, most notably the Yellow Girl advertisement for Today magazine, and Gaiety Girls, a series of posters depicting actresses of the Gaiety Theatre. Further illustrations were for the D’Oyly Carte Opera Company and the Savoy Theatre.

He died of heart failure in 1922.

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