Zlata Praha

&quotZlat� Praha (Golden Prague) was a richly illustrated Czech weekly with a mixture of entertaining and enlightening stories on many subjects. A pioneer in marketing techniques, it kept readers’ interests alive with special inserts, premiums, and contests. The woman nonchalantly tucking an issue under her arm looks more like a Paris fashion model than a citizen of this small middle European country, making it clear that Prague lived on the cutting edge of world fashions&quot (Gold p.76)