Uddevalla [Sweden]

Rare large format matchbox label of an Indian woman on a white swan. Uddevalla is a very old town in Sweden which received its town privileges in 1498.

With the rapid growth of matchbox production at the start of the 20th century, label design became the key differential point between brands. This importance of branding acted as the catalyst to the creation of innovative and important label designs, with many influencing both the design and topography industry for years to come.