$A 450
Scarce Belle Époque period French poster by Jules Lefeve who was a pupil of Jules Cheret when he worked at the Chaix printing In 1886 Ernest Maindron, one of the earliest champions of poster art and the curator of an … Read Full Description
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Obviously the concept of sharing hasn’t made its way into this hot chocolate loving lad’s lexicon as of yet. But can you really blame him. We’re not talking about any old cocoa here. That’s a bowl of Cacao Lacte he’s keeping from the begging pup at tongue’s length, “the most superior of all known chocolates and cocoas,” no doubt made that way from the kiss of milk hinted at in the beverage’s name. While only producing posters since 1893, Maindron wrote in his 1896 book that Lefevre, who received his training from Cheret, was mapping out an active career in which he was showing not only much promise, but an individual style whose work to date (including this image) could only be judged as “outstanding”. (Rennert pp. 82-83)
From Chaix, Les Maîtres de l’Affiche. Paris
Jules Cheret (1836-1932) French painter and lithographer who became known as a master of Belle Époque poster art and is recognised as the ‘father of the modern poster.’ Born in Paris to a poor but creative family of artisans. At the of age thirteen, he began a three-year apprenticeship with a lithographer and then his interest in painting led him to take an art course at the Ecole Nationale de Dessin. From 1859 to 1866, he trained in lithography in London and on returning to France, created vivid poster ads for the cabarets, music halls, and theatres such as the Eldorado, the Olympia, the Folies Bergere, Theatre de l’Opera, the Alcazar d’Ete and the Moulin Rouge. In 1895, Cheret created the series Maitres de l’Affiche, a collection of reduced posters of ninety-seven Parisian artists. This series was pivotal in the reassessment of posters being seen as merely advertising works but viewed for the first time as works of art. His success inspired an industry that saw the emergence of a new generation of poster designers and painters such as Charles Gesmar and Henri de Toulouse-Lautrec.
View other items by Juels Cheret
Lefevre was born in 1850 in Varennes, France and studied portrait painting under Georges L. Bruders and exhibited in the Salon des Independents in Paris in 1872 and 1873.
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