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Original vintage Empire Marketing Board advertising poster by James Kerr-Lawson (1865-1939) showing various people of the British colonies working, with a kangaroo at lower left. The Empire Marketing Board was formed in May 1926 by the Colonial Secretary Leo Amery to promote intra-Empire trade and to persuade consumers to ‘Buy Empire’.[1] It was established as a substitute for tariff reform and protectionist legislation and this is why it was eventually abolished in 1933, as a system of imperial preference replaced free trade.