Wiechers & Helms Best Safety Matche…

Rare large format matchbox label of a Nereids, a mythological figure. The Nereids were fifty sea-nymphe, the daughters of Nereus the old man of the sea. They were goddesses of the sea’s rich bounty and protectors of sailors and fishermen, coming to the aid of those in distress. Individually they represented various facets of the sea.

With the rapid growth of matchbox production at the start of the 20th century, label design became the key differential point between brands. This importance of branding acted as the catalyst to the creation of innovative and important label designs, with many influencing both the design and topography industry for years to come.