5e Exposition du Salon des Cent 31 Rue B…

The Salon of the Hundred, was a small gallery on the premises of the magazine La Plume where promising designers displayed their work. The publication’s marketing arm, Editions d’Art, also issued these posters and decorative panels in various editions, often on quality paper as art for the home. The bottom half of these posters, there were forty three in all, is normally filled with text.

Reference: Gold p.132

This poster is from the series, Les Maitres de l’Affiche (The Masters of the Poster ) took five years to produce from 1895 to1900.

It is one of the most prestigious and influential art publications in history. This series features the most outstanding posters of the late 19th century when the medium  was only used for commercial advertising.  During the 19th century the poster celebrated its golden era under the hands of famous artist such as, Cheret, Toulouse Lautrec, Mucha and Steinlen. They elevated the poster from a commercial medium to innovative art form. By  the 1890s, the streets of every great metropolis were enlivened  by large, colourful posters. The poster had not only caught the eye of the public, but it’s best examples were already being regarded as works of art, to be exhibited, reviewed in journals and collected.

In  1895, the Imprimerie Chaix firm published reduced chromolithographic versions of over 200 the best posters of the period by more than 90 great artists. This Chaix publication Les Maitres de l’Affiche, was issued as separate numbered lithographs, every month for 60 months from 1895 to 1900.

Of the 97 artists represented all were prominent artists of the day.

The lithograph was issued with an embossed seal at the lower right further signifying its authenticity.