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C1897
( )
Folies-Berger / La Loie Fuller.
Artist:
This is one of Cheret’s finest works and the most successful of all the many posters created by this leading artist for the great American star, Loie Fuller. Fuller’s choice of Cheret for her Paris debut poster at the Folies … Read Full Description
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Details
Full Title:
Folies-Berger / La Loie Fuller.
Date:
C1897
( )
Artist:
Engraver:
Imprimerie Chaix
Condition:
In good condition.
Technique:
Lithograph printed in colour.
Image Size:
235mm
x 317mm
Paper Size:
287mm
x 392mm
AUTHENTICITY
Genuine antique
dated:
Description:
This is one of Cheret’s finest works and the most successful of all the many posters created by this leading artist for the great American star, Loie Fuller.
Fuller’s choice of Cheret for her Paris debut poster at the Folies Bergere was most fortuitous, as he was able to catch her light and movement shown in a manner never realized on paper. Absolutely everything works well in this classical Cheret.
“Loie Fuller was a magic spectacle at the turn-of-the-century Paris, a dancer with a unique act, simple in conception but dazzling in execution, in which she draped herself in yards of shimmering, gauzy fabric and swirled around on the stage illuminated by many-coloured spotlights. The result was an iridescent phantasmagoria which fascinated Paris and the rest of Europe for years, made Miss Fuller a major celebrity, and created a whole school of dancing with emphasis on visual effects”
This poster is from the series, Les Maitres de l’Affiche (The Masters of the Poster ) which took five years to produce from 1895 to1900.
It is one of the most prestigious and influential art publications in history. This series features the most outstanding posters of the late 19th century when the medium was only used for commercial advertising. During the 19th century the poster celebrated its golden era under the hands of famous artist such as, Cheret, Toulouse Lautrec, Mucha and Steinlen. They elevated the poster from a commercial medium to innovative art form. By the 1890s, the streets of every great metropolis were enlivened by large, colourful posters. The poster had not only caught the eye of the public, but it’s best examples were already being regarded as works of art, to be exhibited, reviewed in journals and collected. In 1895, the Imprimerie Chaix firm published reduced chromolithographic versions of over 200 the best posters of the period by more than 90 great artists. This Chaix publication Les Maitres de l’Affiche, was issued as separate numbered lithographs, every month for 60 months from 1895 to 1900. Of the 97 artists represented all were prominent artists of the day. The lithograph was issued with an embossed seal at the lower right further signifying its authenticity.
References:
Rennert, J. Master of the Posters 1896 – 1900. New York 1977 VIII, 1.
Dover publications, The Complete “Masters of the Poster. 2016 poster 11.
References:
Rennert, J. Master of the Posters 1896 - 1900. New York 1977 :: New York 1977 VIII, 1.
Dover publications, The Complete "Masters of the Poster. 2016 :: 11.
Rennert, J. Master of the Posters 1896 - 1900. New York 1977 :: New York 1977 VIII, 1.
Dover publications, The Complete "Masters of the Poster. 2016 :: 11.
Juels Cheret (1836 - 1932)
Jules Cheret (1836-1932) French painter and lithographer who became known as a master of Belle Époque poster art and is recognised as the ‘father of the modern poster.’ Born in Paris to a poor but creative family of artisans. At the of age thirteen, he began a three-year apprenticeship with a lithographer and then his interest in painting led him to take an art course at the Ecole Nationale de Dessin. From 1859 to 1866, he trained in lithography in London and on returning to France, created vivid poster ads for the cabarets, music halls, and theatres such as the Eldorado, the Olympia, the Folies Bergere, Theatre de l’Opera, the Alcazar d’Ete and the Moulin Rouge. In 1895, Cheret created the series Maitres de l’Affiche, a collection of reduced posters of ninety-seven Parisian artists. This series was pivotal in the reassessment of posters being seen as merely advertising works but viewed for the first time as works of art. His success inspired an industry that saw the emergence of a new generation of poster designers and painters such as Charles Gesmar and Henri de Toulouse-Lautrec.
