C1896

Alcazar D'Ete. Lidia.

Scarce art nouveau poster of Lily de Lidia who graced some of the most popular music-hall stages of the day with her ‘gommeuse‘ (double-jointed) act. This poster announces Lidia’s appearance at the outdoor Alcazar d’Ete. Cheret depicts the artiste…in a … Read Full Description

$A 650

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S/N: MDA-025–199262
(C118)
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Details

Full Title:

Alcazar D’Ete. Lidia.

Date:

C1896

Condition:

In good condition

Technique:

Lithograph printed in colour.

Image Size: 

210mm 
x 285mm

Paper Size: 

400mm 
x 290mm
AUTHENTICITY
Alcazar D'Ete. Lidia. - Antique Print from 1896

Genuine antique
dated:

1896

Description:

Scarce art nouveau poster of Lily de Lidia who graced some of the most popular music-hall stages of the day with her ‘gommeuse‘ (double-jointed) act.

This poster announces Lidia’s appearance at the outdoor Alcazar d’Ete. Cheret depicts the artiste…in a half-length view that’s rare for him. Her expression is winsome, the creamy expanse of her decolletage appealing, and the overall design full of movement, from the sweeping ribbons of her hat to the swaying letters of her name”

Reference; Gold p.120

This poster is from the series, Les Maitres de l’Affiche (The Masters of the Poster ) which took five years to produce from 1895 to1900.

It is one of the most prestigious and influential art publications in history. This series features the most outstanding posters of the late 19th century when the medium  was only used for commercial advertising.  During the 19th century the poster celebrated its golden era under the hands of famous artist such as, Cheret, Toulouse Lautrec, Mucha and Steinlen. They elevated the poster from a commercial medium to innovative art form. By  the 1890s, the streets of every great metropolis were enlivened  by large, colourful posters. The poster had not only caught the eye of the public, but it’s best examples were already being regarded as works of art, to be exhibited, reviewed in journals and collected.

In  1895, the Imprimerie Chaix firm published reduced chromolithographic versions of over 200 the best posters of the period by more than 90 great artists. This Chaix publication Les Maitres de l’Affiche, was issued as separate numbered lithographs, every month for 60 months from 1895 to 1900. Of the 97 artists represented all were prominent artists of the day. The lithograph was issued with an embossed seal at the lower right further signifying its authenticity.

From Chaix, Les Maîtres de l’Affiche. Paris

References:
Rennert, J. Master of the Posters 1896 – 1900. New York 1977 VIII, 1.
Dover publications, The Complete “Masters of the Poster. 2016 poster 11.

Juels Cheret (1836 - 1932)

Jules Cheret (1836-1932) French painter and lithographer who became known as a master of Belle Époque poster art and is recognised as the ‘father of the modern poster.’ Born in Paris to a poor but creative family of artisans. At the of age thirteen, he began a three-year apprenticeship with a lithographer and then his interest in painting led him to take an art course at the Ecole Nationale de Dessin. From 1859 to 1866, he trained in lithography in London and on returning to France, created vivid poster ads for the cabarets, music halls, and theatres such as the Eldorado, the Olympia, the Folies Bergere, Theatre de l’Opera, the Alcazar d’Ete and the Moulin Rouge. In 1895, Cheret created the series Maitres de l’Affiche, a collection of reduced posters of ninety-seven Parisian artists. This series was pivotal in the reassessment of posters being seen as merely advertising works but viewed for the first time as works of art. His success inspired an industry that saw the emergence of a new generation of poster designers and painters such as Charles Gesmar and Henri de Toulouse-Lautrec.

View other items by Juels Cheret

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