La Diaphane.

&quotOne need only consider the poster ‘Diaphane’&#8230 to perceive that an extremely chic and prepossessing coquette (who is plainly particular as to her toilet accessories) is taking evident delight in the use of this powder (endorsed by the renown Sarah Bernhardt)&#8230it is to be supposed that the product is unquestionably the best of it’s kind, and to be secured by the public in preference to all substitutes. So much for the ‘advertising value’ of Cheret posters. (C. Matlock Price p.26)